Ashleigh Northey

Ashleigh Northey

Internet lover. Avid social media ninja. Proud pop cultureaholic. Certified problem solver. Typical social media fanatic.

102 Author´s Articles
Leverage Influencer Marketing to Boost Your Brand

Leverage Influencer Marketing to Boost Your Brand

Influencer marketing is a powerful form of marketing that enables companies to collaborate with people who have a large...

How to Become a Chief Marketing Officer: A Comprehensive Guide

How to Become a Chief Marketing Officer: A Comprehensive Guide

Becoming a Chief Marketing Officer (CMO) is no easy feat. It requires up to 16 years of education and experience,...

How does business intelligence help organizations make informed and data driven decisions?

How does business intelligence help organizations make informed and data driven decisions?

Business intelligence gives organizations the ability to ask questions in simple language and get answers they can...

What Qualifications Does a Chief Marketing Officer Need?

What Qualifications Does a Chief Marketing Officer Need?

Marketing managers must have at least a degree in marketing, although most companies prefer or even require an MBA plus...

What are the top marketing challenges?

What are the top marketing challenges?

Top 12 Marketing Challenges: Getting New Customers for Your Business. Empower your marketing team to get the best ROI.

Does a chief revenue officer oversee marketing?

Does a chief revenue officer oversee marketing?

They drive prices and product structure, and establish the buyer's journey. The fuel for these decisions is data.

What Does a CMO Do and How Can You Become One? - A Comprehensive Guide

What Does a CMO Do and How Can You Become One? - A Comprehensive Guide

The CMO, or marketing director, is the highest-level marketing position you can get while working for a company....

What Makes a Great Chief Marketing Officer? - A Comprehensive Guide

What Makes a Great Chief Marketing Officer? - A Comprehensive Guide

A great Chief Marketing Officer (CMO) is an agent of change who understands the reach of a strong marketing leader and...

What are the new marketing challenges?

What are the new marketing challenges?

That's why we're not surprised that 17% of marketers say that changes in marketing strategy will be the biggest challenge ...

What are the Functions of CMOs in Marketing? A Comprehensive Guide

What are the Functions of CMOs in Marketing? A Comprehensive Guide

The primary mission of a Chief Marketing Officer (CMO) is to drive growth and increase sales by creating a comprehensive...

Why is marketing automation important?

Why is marketing automation important?

Automating the many steps between marketing and sales gives your team more time to focus on the overall strategy and...

What is the Highest Salary of a CMO?

What is the Highest Salary of a CMO?

The salary of a Chief Marketing Officer (CMO) can vary greatly depending on the size of the company, industry, and...

15 Tips from the Experts to Increase Brand Awareness and Visibility

15 Tips from the Experts to Increase Brand Awareness and Visibility

Marketers are always on the lookout for ways to boost their brand's awareness and visibility among their target audience. ...

What Skills Does a Chief Marketing Officer Need to Succeed?

What Skills Does a Chief Marketing Officer Need to Succeed?

Chief Marketing Officers (CMOs) are responsible for creating and executing marketing strategies that will ensure success. ...

What are the 5 strategies of marketing?

What are the 5 strategies of marketing?

The 5 P's of marketing (product, price, promotion, place and people) are a framework that helps guide marketing...

Unlock the Power of Marketing Analytics to Make Smarter Decisions

Unlock the Power of Marketing Analytics to Make Smarter Decisions

Marketing analytics is a powerful tool that provides businesses with invaluable insights into customer behavior and...

Digital Technology: The Key to Unlocking Marketing Success

Digital Technology: The Key to Unlocking Marketing Success

When it comes to marketing, digital technology is revolutionizing the way companies reach their customers. Artificial...

How to Become a Chief Marketing Officer: A Guide for Aspiring CMOs

How to Become a Chief Marketing Officer: A Guide for Aspiring CMOs

Becoming a Chief Marketing Officer (CMO) is an exciting and rewarding career path for those with a passion for marketing. ...

How to Increase Brand Recognition and Visibility in the Marketplace

How to Increase Brand Recognition and Visibility in the Marketplace

The most successful brands are often the most recognizable. Think of Nike in the clothing industry, Apple in consumer...

What is the hourly rate of a cmo?

What is the hourly rate of a cmo?

When an organization is looking for a fractional CMO, it's most likely planning to make significant changes to its growth ...

Creating an Effective Email Marketing Strategy: A Comprehensive Guide

Creating an Effective Email Marketing Strategy: A Comprehensive Guide

Creating an effective email marketing strategy is essential for any business that wants to reach their target audience...

What is influencer marketing and why is it so important to marketers?

What is influencer marketing and why is it so important to marketers?

Influencer marketing involves collaborating with influencers that are popular and relevant to your niche to promote your...

The Role of the Chief Marketing Officer: Is It a High Position?

The Role of the Chief Marketing Officer: Is It a High Position?

The Chief Marketing Officer (CMO) is the highest-level marketing position you can get while working for a company....

Marketing Priorities for 2023: What Marketers and Advertisers Can't Ignore

Marketing Priorities for 2023: What Marketers and Advertisers Can't Ignore

From managing disinformation to ensuring effective first-party data collection, these are the trends that marketers and...

What is business analytics and intelligence?

What is business analytics and intelligence?

Business intelligence (BI) and analytics refer to the collective infrastructure, tools, applications, and other resources ...

How do you measure and improve digital marketing roi?

How do you measure and improve digital marketing roi?

The ROI of digital marketing is the measure of the profits or losses you generate in your digital marketing campaigns....

The Essential Role of a Chief Marketing Officer

The Essential Role of a Chief Marketing Officer

The Chief Marketing Officer (CMO) is a key role in any organization, responsible for planning, developing, implementing...

How Many Hours Does a Fractional CMO Work? A Comprehensive Guide

How Many Hours Does a Fractional CMO Work? A Comprehensive Guide

Marketing managers usually work in a private office, and it's normal to put in 40 hours a week. Depending on the size of...

Unlock the Power of Marketing Analytics to Make Smarter Decisions

Unlock the Power of Marketing Analytics to Make Smarter Decisions

Marketing analytics is a powerful tool that provides companies with valuable insights into customer behavior and...

Optimizing Your Website for SEO: A Guide for CMOs

Optimizing Your Website for SEO: A Guide for CMOs

You don't want just any kind of traffic to come to your website; you want to attract the right traffic, that is,...

How CMOs Can Leverage Customer Feedback to Maximize Their Campaigns

How CMOs Can Leverage Customer Feedback to Maximize Their Campaigns

Customer experience management is a strategy that has been highly successful for many companies. Hyundai customers...

Creating Customer Loyalty and Retention: A Marketer's Guide

Creating Customer Loyalty and Retention: A Marketer's Guide

Reciprocity is a powerful social construct that can be used to increase customer loyalty and retention. According to a...

How Technology Transforms Marketing and Sales

How Technology Transforms Marketing and Sales

Technology is constantly evolving and transforming the way businesses market their products and services. From social...

How does a chief marketing officer create an effective public relations strategy?

How does a chief marketing officer create an effective public relations strategy?

The main mission of a CMO is to facilitate growth and increase sales by developing a comprehensive marketing plan that...

Is the Chief Marketing Officer Responsible for Sales?

Is the Chief Marketing Officer Responsible for Sales?

A marketing director (CMO) is the corporate executive responsible for the marketing activities of an organization. In...

Maximizing Efficiency and Effectiveness of Your Marketing Team

Maximizing Efficiency and Effectiveness of Your Marketing Team

As a Chief Marketing Officer (CMO), it is essential to ensure that your marketing team is working efficiently and...

What is the role of a cmo what does it stand for?

What is the role of a cmo what does it stand for?

A chief marketing officer (CMO) is the corporate executive responsible for the marketing activities of an organization....

Becoming an Effective Chief Marketing Officer

Becoming an Effective Chief Marketing Officer

If you want to become a marketing director, you need to have a solid background in managing marketing teams and campaigns ...

Maximizing Customer Lifetime Value: Strategies for CMOs

Maximizing Customer Lifetime Value: Strategies for CMOs

Referred customers are more likely to be loyal and will buy more products and services from you. To maximize customer...

Using Data to Inform Marketing Decisions: A CMO's Guide

Using Data to Inform Marketing Decisions: A CMO's Guide

As a Chief Marketing Officer (CMO), you are responsible for creating customers for life by understanding, trusting, and...

What is the personality of a chief marketing officer?

What is the personality of a chief marketing officer?

The average marketing director tends to be quick, goal-oriented, direct, persuasive, and can sometimes seem too direct....

Unlock the Benefits of Email Marketing: Why is it the Most Effective Way of Digital Marketing?

Unlock the Benefits of Email Marketing: Why is it the Most Effective Way of Digital Marketing?

Email marketing is one of the most powerful digital marketing strategies available today. It's easy to reach people since ...

What is the attitude of chief marketing officer?

What is the attitude of chief marketing officer?

Winning Attitude The role of the CMO must be an advocate for customers to execute all successful marketing campaigns. The ...

The Essential Role of a Chief Marketing Officer: A Guide for Aspiring CMOs

The Essential Role of a Chief Marketing Officer: A Guide for Aspiring CMOs

Aspiring to become a Chief Marketing Officer (CMO) is an ambitious goal, and one that requires a deep understanding of...

How to Increase Customer Loyalty and Retention: Strategies from Chief Marketing Officers

How to Increase Customer Loyalty and Retention: Strategies from Chief Marketing Officers

Do you want to learn something interesting and fast? Connect with Chief Marketer on April 19 and get up to date with some ...

Maximizing Mobile Campaigns: Strategies for CMOs

Maximizing Mobile Campaigns: Strategies for CMOs

As a Chief Marketing Officer, it is essential to make sure that your campaigns are optimized for mobile devices. This...

Reaching the Right Audience: How CMOs Can Maximize Their Marketing Strategies

Reaching the Right Audience: How CMOs Can Maximize Their Marketing Strategies

In times of volatility, using static consumer profiles based solely on demography or geography will no longer be...

The Power of Influencer Marketing: Examples of Successful Campaigns

The Power of Influencer Marketing: Examples of Successful Campaigns

Influencer marketing is a powerful tool for businesses to reach their target audience. It involves leveraging key leaders ...

Is Becoming a Chief Marketing Officer a High Position?

Is Becoming a Chief Marketing Officer a High Position?

The Chief Marketing Officer (CMO) is an executive role that is responsible for developing and executing the corporate...

What are the 7 p's in marketing?

What are the 7 p's in marketing?

Importance of 7P marketing The 7 P's of marketing are: product, prices, place, promotion, physical evidence, people and...

How CMOs Increase Brand Loyalty: Strategies and Tactics

How CMOs Increase Brand Loyalty: Strategies and Tactics

As a seller or retailer, it is essential to focus on integrating three main marketing strategies to increase customer...

Understanding the Different Types of Budgeting in Marketing Management

Understanding the Different Types of Budgeting in Marketing Management

Marketing budgeting is an essential part of any business's success. It helps companies to manage resources efficiently...

What Qualifications are Needed to Become a Chief Marketing Officer?

What Qualifications are Needed to Become a Chief Marketing Officer?

If you're looking to become a Chief Marketing Officer (CMO), you'll need to have a degree in marketing, advertising, or...

What is the strategic role of the chief marketing officer?

What is the strategic role of the chief marketing officer?

More specifically, the CMO is the executive in charge of developing the corporate advertising and branding strategy, as...

What is the role of big data in marketing decision making?

What is the role of big data in marketing decision making?

Customer engagement, specifically the way your customers see and interact with your brand, is a key factor in your...

Cost-Effective Campaign Strategies for CMOs: How to Maximize ROI and Reduce Costs

Cost-Effective Campaign Strategies for CMOs: How to Maximize ROI and Reduce Costs

As a Chief Marketing Officer (CMO), it is essential to have the necessary skills to demonstrate ROI and optimize future...

What is the difference between a cmo and a vp?

What is the difference between a cmo and a vp?

The main difference between these two roles is that, when a CMO focuses on strategy and implementation, a VP of marketing ...

How does a chief marketing officer use digital marketing to reach new customers and markets?

How does a chief marketing officer use digital marketing to reach new customers and markets?

Do you hope to one day take on the role of CMO? The CMO, or marketing director, is the highest-level marketing position...

What are the strategies that help build customer loyalty?

What are the strategies that help build customer loyalty?

How to build customer loyalty Communicate your values, provide exceptional customer service, activate loyal customers to...

Maximizing Your Digital Marketing ROI

Maximizing Your Digital Marketing ROI

In the current digital landscape, companies are always looking for ways to maximize their return on investment (ROI). To...

The Stressful Role of a Chief Medical Officer

The Stressful Role of a Chief Medical Officer

The role of a Chief Medical Officer (CMO) is one that is both rewarding and demanding. From managing all aspects of...

Marketing Automation: Unlocking the Power of Automation for Your Marketing Strategy

Marketing Automation: Unlocking the Power of Automation for Your Marketing Strategy

Marketing automation is a powerful tool that can help businesses reach their goals and objectives. It combines software,...

What are cmo goals and objectives?

What are cmo goals and objectives?

The primary mission of a CMO is to facilitate growth and increase sales by developing a comprehensive marketing plan that ...

CMO Priorities in 2023: What to Expect

CMO Priorities in 2023: What to Expect

As CMOs enter a new year of opportunities and challenges, they must prioritize their strategies to ensure success....

What are the Essential Strengths and Abilities of a CMO?

What are the Essential Strengths and Abilities of a CMO?

A successful Chief Marketing Officer (CMO) must have the capacity to take market trends, research, business data, and...

What are the benefits of business intelligence system?

What are the benefits of business intelligence system?

BI tools provide business data, which makes a company's leaders and employees reflect on the decisions made, the...

What are the top 3 seo strategies?

What are the top 3 seo strategies?

Every successful SEO campaign starts with finding the right keywords to optimize your site. A recent study found that...

Unlock the Power of Automated Marketing for Your Business

Unlock the Power of Automated Marketing for Your Business

Marketing automation is a powerful tool that can help businesses streamline their marketing processes and campaigns...

Unlock the Power of Business Analytics to Make Smarter Decisions

Unlock the Power of Business Analytics to Make Smarter Decisions

Business analytics is a powerful tool that can help managers make informed decisions based on facts. It involves the use...

How CMOs Can Leverage Social Media to Connect with Customers and Prospects

How CMOs Can Leverage Social Media to Connect with Customers and Prospects

As a Chief Marketing Officer (CMO), social media is a powerful tool for connecting with customers and prospects. To...

What are any challenges most business may face when training to implement business intelligence?

What are any challenges most business may face when training to implement business intelligence?

Business intelligence (BI) is designed to provide organizations with data-based information to inform decision-making;...

Using Technology to Enhance Customer Relationships

Using Technology to Enhance Customer Relationships

Technology can be a powerful asset for businesses to strengthen their relationships with customers. It can provide...

Using Marketing Analytics to Make Strategic Decisions: A Guide for Businesses

Using Marketing Analytics to Make Strategic Decisions: A Guide for Businesses

Organizations are increasingly turning to marketing analytics to make strategic decisions and maximize their return on...

Creating a Winning Product Launch Strategy for CMOs

Creating a Winning Product Launch Strategy for CMOs

As a Chief Marketing Officer (CMO), you have the potential to make a major impact on the development of your product...

Ensuring Compliance: A CMO's Guide to Success

Ensuring Compliance: A CMO's Guide to Success

As a Chief Marketing Officer (CMO), it is your responsibility to guarantee that your team is compliant with all...

What are the 4 main marketing strategies?

What are the 4 main marketing strategies?

The four P's of marketing are a marketing concept that summarizes the four key factors of any marketing strategy. The...

Leveraging Automation Tools for Successful Content Marketing Strategies

Leveraging Automation Tools for Successful Content Marketing Strategies

As a CMO, leveraging automation tools is essential for achieving success in content marketing. Automation can help...

How does marketing use data analytics?

How does marketing use data analytics?

Marketing analysis is the practice of using data to evaluate the effectiveness and success of marketing activities....

What is the Average Age of a Chief Marketing Officer (CMO)?

What is the Average Age of a Chief Marketing Officer (CMO)?

The average age of a Chief Marketing Officer (CMO) is 54, tying with Chief Financial Officers (CFOs) as the youngest...

What metrics do cmos care about?

What metrics do cmos care about?

Each CMO has its own important metric for measuring success, including revenue, ROAS, sales speed and conversions. Beyond ...

What are the 5 main marketing strategies?

What are the 5 main marketing strategies?

One way to increase traffic and brand recognition is through SEO (search engine optimization) and “friendship” with...

What are the challenges of marketing roi?

What are the challenges of marketing roi?

ROI isn't a perfect science for marketing. The biggest challenge is to commit to measuring it from the start.

What Makes a Great Chief Marketing Officer? - A Comprehensive Guide

What Makes a Great Chief Marketing Officer? - A Comprehensive Guide

A great Chief Marketing Officer (CMO) is an agent of change, understanding the reach of a strong marketing leader and the ...

What is the Job Outlook for Chief Marketing Officers? A Comprehensive Guide

What is the Job Outlook for Chief Marketing Officers? A Comprehensive Guide

The salaries of marketing managers have seen an impressive 8% increase in the last 5 years, with more than 68,763...

Aligning Your Team with Company Goals: A CMO's Guide

Aligning Your Team with Company Goals: A CMO's Guide

As a chief marketing officer (CMO), it is your responsibility to guarantee that your team is in line with the company's...

Who are the end users of business intelligence?

Who are the end users of business intelligence?

The end user of business intelligence can be defined as a decision maker (at any level within the company), who does not...

What are the main characteristics of an effective email marketing strategy?

What are the main characteristics of an effective email marketing strategy?

But all of the most successful email marketing examples have the same qualities in common: they have great subject lines. ...

Is cmo higher than marketing director?

Is cmo higher than marketing director?

The marketing director is the de facto head of the marketing department, where the marketing director is the leader...

How to Increase Brand Awareness and Draw in New Customers

How to Increase Brand Awareness and Draw in New Customers

Marketing is one of the most effective ways to boost brand awareness and attract new customers. Native ads are...

The Role of a Chief Marketing Officer: Responsibilities, Skills and Qualifications

The Role of a Chief Marketing Officer: Responsibilities, Skills and Qualifications

A Chief Marketing Officer (CMO) is a corporate executive responsible for the marketing activities of an organization....

Leveraging AI in Marketing: A Guide for CMOs

Leveraging AI in Marketing: A Guide for CMOs

Content marketing strategies that leverage AI can be incredibly lucrative for companies and can drive significant growth. ...

What is the role of cmo today?

What is the role of cmo today?

A CMO's primary responsibility is to develop and execute successful marketing campaigns. Usually, a marketing campaign...

Maximizing ROI with Digital Marketing Strategies

Maximizing ROI with Digital Marketing Strategies

To get the most out of your digital marketing efforts, it is essential to identify areas of improvement and take steps to ...

Maximizing Your Campaigns for Maximum ROI: Strategies for Chief Marketers

Maximizing Your Campaigns for Maximum ROI: Strategies for Chief Marketers

Do you want to maximize the return on investment (ROI) of your marketing campaigns? As a chief marketer, it's essential...

Marketing Analytics: Unlocking Data-Driven Insights for Better Decision-Making

Marketing Analytics: Unlocking Data-Driven Insights for Better Decision-Making

Marketing analytics is a powerful tool that allows businesses to gain a deeper understanding of their customers, optimize ...

How do marketers use influencer marketing?

How do marketers use influencer marketing?

Influence marketing is a way in which brands can promote their products through the endorsement or recommendations of...

Maximizing Your Direct Mail Marketing Strategy as a CMO

Maximizing Your Direct Mail Marketing Strategy as a CMO

As a Chief Marketing Officer (CMO), it is essential to determine when to incorporate direct mail into your marketing...

Staying Ahead of the Curve as a Chief Marketing Officer

Staying Ahead of the Curve as a Chief Marketing Officer

As a Chief Marketing Officer (CMO), it is essential to stay abreast of the latest industry trends and best practices in...

Unlock the Power of Real-Time Analytics for Your Marketing Team

Unlock the Power of Real-Time Analytics for Your Marketing Team

Real-time analytics can be a powerful asset for marketing teams, allowing them to make adjustments quickly and accurately ...

How CMOs Build and Strengthen Relationships with Customers and Partners

How CMOs Build and Strengthen Relationships with Customers and Partners

The role of the Chief Marketing Officer (CMO) has seen a remarkable transformation in the past decade. As the highest...