Ashleigh Northey

Ashleigh Northey

Internet lover. Avid social media ninja. Proud pop cultureaholic. Certified problem solver. Typical social media fanatic.

100 Author´s Articles
Unlock the Power of Real-Time Analytics for Your Marketing Team

Unlock the Power of Real-Time Analytics for Your Marketing Team

Real-time analytics can be a powerful asset for marketing teams, allowing them to make adjustments quickly and accurately ...

How do marketers use influencer marketing?

How do marketers use influencer marketing?

Influence marketing is a way in which brands can promote their products through the endorsement or recommendations of...

How CMOs Build and Strengthen Relationships with Customers and Partners

How CMOs Build and Strengthen Relationships with Customers and Partners

The role of the Chief Marketing Officer (CMO) has seen a remarkable transformation in the past decade. As the highest...

Unlock the Power of Marketing Analytics to Make Smarter Decisions

Unlock the Power of Marketing Analytics to Make Smarter Decisions

Marketing analytics is a powerful tool that provides businesses with invaluable insights into customer behavior and...

Unlock the Power of Business Analytics to Make Smarter Decisions

Unlock the Power of Business Analytics to Make Smarter Decisions

Business analytics is a powerful tool that can help managers make informed decisions based on facts. It involves the use...

How Long Does a CMO Last? An Expert's Perspective on the Changing Landscape

How Long Does a CMO Last? An Expert's Perspective on the Changing Landscape

The average tenure of marketing managers in their posts stayed the same last year, according to the latest annual study...

Does a chief revenue officer oversee marketing?

Does a chief revenue officer oversee marketing?

They drive prices and product structure, and establish the buyer's journey. The fuel for these decisions is data.

Becoming an Effective Chief Marketing Officer

Becoming an Effective Chief Marketing Officer

If you want to become a marketing director, you need to have a solid background in managing marketing teams and campaigns ...

How to Increase Customer Acquisition and Conversion Rates: Strategies for CMOs

How to Increase Customer Acquisition and Conversion Rates: Strategies for CMOs

As a Chief Marketing Officer (CMO), it is essential to have a comprehensive strategy for customer acquisition and...

How Many Hours Does a Fractional CMO Work? A Comprehensive Guide

How Many Hours Does a Fractional CMO Work? A Comprehensive Guide

Marketing managers usually work in a private office, and it's normal to put in 40 hours a week. Depending on the size of...

CMO Priorities in 2023: What to Expect

CMO Priorities in 2023: What to Expect

As CMOs enter a new year of opportunities and challenges, they must prioritize their strategies to ensure success....

How CMOs Can Leverage Analytics Tools to Measure Campaign Success

How CMOs Can Leverage Analytics Tools to Measure Campaign Success

Marketing analysis tools provide CMOs with the data and metrics they need to make informed decisions for their company....

What are the 7 marketing strategies?

What are the 7 marketing strategies?

Because products, markets, customers and needs change rapidly, you should continuously review these seven P's to ensure...

What is the Difference Between Chief Revenue Officer and Chief Marketing Officer?

What is the Difference Between Chief Revenue Officer and Chief Marketing Officer?

The Chief Revenue Officer (CRO) is responsible for generating revenue for the company and working with other departments...

Data Privacy Strategies for CMOs: How to Ensure Compliance and Protect Your Brand

Data Privacy Strategies for CMOs: How to Ensure Compliance and Protect Your Brand

As technology advances, the importance of privacy and data security is becoming increasingly evident. Chief Marketing...

What comes under business intelligence?

What comes under business intelligence?

Business intelligence combines business analysis, data mining, data visualization, data tools and infrastructure, and...

What is the role of a cmo what does it stand for?

What is the role of a cmo what does it stand for?

A chief marketing officer (CMO) is the corporate executive responsible for the marketing activities of an organization....

How to Increase Brand Awareness and Visibility: Strategies for CMOs

How to Increase Brand Awareness and Visibility: Strategies for CMOs

As a Chief Marketing Officer (CMO), it is essential to understand the importance of brand awareness and visibility. A...

How to Become a Chief Marketing Officer: A Comprehensive Guide

How to Become a Chief Marketing Officer: A Comprehensive Guide

Becoming a Chief Marketing Officer (CMO) is no easy feat. It requires up to 16 years of education and experience,...

Creating an Effective SEO Marketing Strategy

Creating an Effective SEO Marketing Strategy

Creating an effective SEO marketing strategy is essential for any business that wants to increase its online visibility...

Creating a Winning Product Launch Strategy for CMOs

Creating a Winning Product Launch Strategy for CMOs

As a Chief Marketing Officer (CMO), you have the potential to make a major impact on the development of your product...

Who is below a cmo?

Who is below a cmo?

Depending on the size of your organization, you've likely heard at least one of these titles. The marketing director is...

Digital Technology: The Key to Unlocking Marketing Success

Digital Technology: The Key to Unlocking Marketing Success

When it comes to marketing, digital technology is revolutionizing the way companies reach their customers. Artificial...

The Comprehensive Role of a Chief Marketing Officer

The Comprehensive Role of a Chief Marketing Officer

As a Chief Marketing Officer (CMO), it is essential to have a clear vision and comprehensive knowledge of the marketing...

Ensuring Compliance: A CMO's Guide to Success

Ensuring Compliance: A CMO's Guide to Success

As a Chief Marketing Officer (CMO), it is your responsibility to guarantee that your team is compliant with all...

What are the 5 main marketing strategies?

What are the 5 main marketing strategies?

One way to increase traffic and brand recognition is through SEO (search engine optimization) and “friendship” with...

Marketing Automation: Unlocking the Power of Automation for Your Marketing Strategy

Marketing Automation: Unlocking the Power of Automation for Your Marketing Strategy

Marketing automation is a powerful tool that can help businesses reach their goals and objectives. It combines software,...

How does a chief marketing officer collaborate with other departments within the organization?

How does a chief marketing officer collaborate with other departments within the organization?

The marketing director will contact other company executives to set objectives for the entire company. They will also...

Leveraging Automation Tools for Successful Content Marketing Strategies

Leveraging Automation Tools for Successful Content Marketing Strategies

As a CMO, leveraging automation tools is essential for achieving success in content marketing. Automation can help...

How to Increase Brand Recognition and Visibility in the Marketplace

How to Increase Brand Recognition and Visibility in the Marketplace

The most successful brands are often the most recognizable. Think of Nike in the clothing industry, Apple in consumer...

What is the role of cmo today?

What is the role of cmo today?

A CMO's primary responsibility is to develop and execute successful marketing campaigns. Usually, a marketing campaign...

How to Increase Brand Awareness and Draw in New Customers

How to Increase Brand Awareness and Draw in New Customers

Marketing is one of the most effective ways to boost brand awareness and attract new customers. Native ads are...

Maximizing Your Direct Mail Marketing Strategy as a CMO

Maximizing Your Direct Mail Marketing Strategy as a CMO

As a Chief Marketing Officer (CMO), it is essential to determine when to incorporate direct mail into your marketing...

How do you ensure compliance with laws and regulations?

How do you ensure compliance with laws and regulations?

Apply your policies and procedures consistently. Stay up to date on laws and regulations.

The Stressful Role of a Chief Medical Officer

The Stressful Role of a Chief Medical Officer

The role of a Chief Medical Officer (CMO) is one that is both rewarding and demanding. From managing all aspects of...

What Does a CMO Do and How Can You Become One? - A Comprehensive Guide

What Does a CMO Do and How Can You Become One? - A Comprehensive Guide

The CMO, or marketing director, is the highest-level marketing position you can get while working for a company....

Marketing Analytics: Unlocking Data-Driven Insights for Better Decision-Making

Marketing Analytics: Unlocking Data-Driven Insights for Better Decision-Making

Marketing analytics is a powerful tool that allows businesses to gain a deeper understanding of their customers, optimize ...

Understanding the Different Types of Budgeting in Marketing Management

Understanding the Different Types of Budgeting in Marketing Management

Marketing budgeting is an essential part of any business's success. It helps companies to manage resources efficiently...

Maximizing Mobile Campaigns: Strategies for CMOs

Maximizing Mobile Campaigns: Strategies for CMOs

As a Chief Marketing Officer, it is essential to make sure that your campaigns are optimized for mobile devices. This...

Staying Ahead of the Curve as a Chief Marketing Officer

Staying Ahead of the Curve as a Chief Marketing Officer

As a Chief Marketing Officer (CMO), it is essential to stay abreast of the latest industry trends and best practices in...

What Makes a Great Chief Marketing Officer? - A Comprehensive Guide

What Makes a Great Chief Marketing Officer? - A Comprehensive Guide

A great Chief Marketing Officer (CMO) is an agent of change who understands the reach of a strong marketing leader and...

Who benefits most from business intelligence?

Who benefits most from business intelligence?

The companies that benefit most from the use of business intelligence are often those that require their employees to...

What is the personality of a chief marketing officer?

What is the personality of a chief marketing officer?

The average marketing director tends to be quick, goal-oriented, direct, persuasive, and can sometimes seem too direct....

Who does the chief marketing officer report to?

Who does the chief marketing officer report to?

They are usually responsible for managing an organization's marketing professionals and report to the company's chief...

How CMOs Increase Brand Loyalty: Strategies and Tactics

How CMOs Increase Brand Loyalty: Strategies and Tactics

As a seller or retailer, it is essential to focus on integrating three main marketing strategies to increase customer...

How to Maximize Your Marketing ROI

How to Maximize Your Marketing ROI

If you want to get the most out of your marketing efforts, it's essential to understand how to calculate and improve your ...

Maximizing Your Campaigns for Maximum ROI: Strategies for Chief Marketers

Maximizing Your Campaigns for Maximum ROI: Strategies for Chief Marketers

Do you want to maximize the return on investment (ROI) of your marketing campaigns? As a chief marketer, it's essential...

How do companies benefit from business intelligence?

How do companies benefit from business intelligence?

A BI system provides a company's marketing team with easy access to data from current and past initiatives. So, create...

How Technology Transforms Marketing and Sales

How Technology Transforms Marketing and Sales

Technology is constantly evolving and transforming the way businesses market their products and services. From social...

How do you measure and improve digital marketing roi?

How do you measure and improve digital marketing roi?

The ROI of digital marketing is the measure of the profits or losses you generate in your digital marketing campaigns....

What is the Average Age of a Chief Marketing Officer (CMO)?

What is the Average Age of a Chief Marketing Officer (CMO)?

The average age of a Chief Marketing Officer (CMO) is 54, tying with Chief Financial Officers (CFOs) as the youngest...

Reaching the Right Audience: How CMOs Can Maximize Their Marketing Strategies

Reaching the Right Audience: How CMOs Can Maximize Their Marketing Strategies

In times of volatility, using static consumer profiles based solely on demography or geography will no longer be...

Developing an Effective Influencer Marketing Strategy for CMOs

Developing an Effective Influencer Marketing Strategy for CMOs

As a Chief Marketing Officer (CMO), you know that influencer marketing is an effective way to reach your target audience. ...

Marketing Automation: Revolutionizing the Strategic Marketing Process

Marketing Automation: Revolutionizing the Strategic Marketing Process

Marketing automation is revolutionizing the way teams design and automate email campaigns to attract customers and keep...

How do marketers use influencers?

How do marketers use influencers?

Influence marketing takes advantage of the credibility of a popular content creator to promote your brand through...

What are the three main goals of influencer marketing?

What are the three main goals of influencer marketing?

As a company, developing a marketing plan dedicated to influencers is a great way to reach your target audience to build...

What is the strategic role of the chief marketing officer?

What is the strategic role of the chief marketing officer?

More specifically, the CMO is the executive in charge of developing the corporate advertising and branding strategy, as...

How CMOs Can Leverage Customer Feedback to Maximize Their Campaigns

How CMOs Can Leverage Customer Feedback to Maximize Their Campaigns

Customer experience management is a strategy that has been highly successful for many companies. Hyundai customers...

Which marketing strategies have the best roi?

Which marketing strategies have the best roi?

Let's look at the marketing channels with the best ROI and how and when you should use them, the content. The creation...

The Power of Business Analytics in Decision Making

The Power of Business Analytics in Decision Making

Business Analytics is a powerful tool that can help organizations make informed decisions based on facts and data, rather ...

How a Chief Marketing Officer Crafts and Executes Winning Strategies

How a Chief Marketing Officer Crafts and Executes Winning Strategies

The primary responsibility of a Chief Marketing Officer (CMO) is to devise and implement successful marketing campaigns....

Unlock the Power of Automated Marketing for Your Business

Unlock the Power of Automated Marketing for Your Business

Marketing automation is a powerful tool that can help businesses streamline their marketing processes and campaigns...

The Role of the Chief Marketing Officer: Is It a High Position?

The Role of the Chief Marketing Officer: Is It a High Position?

The Chief Marketing Officer (CMO) is the highest-level marketing position you can get while working for a company....

Maximizing ROI with Digital Marketing Strategies

Maximizing ROI with Digital Marketing Strategies

To get the most out of your digital marketing efforts, it is essential to identify areas of improvement and take steps to ...

What are the main characteristics of an effective email marketing strategy?

What are the main characteristics of an effective email marketing strategy?

But all of the most successful email marketing examples have the same qualities in common: they have great subject lines. ...

The Power of Influencer Marketing: Examples of Successful Campaigns

The Power of Influencer Marketing: Examples of Successful Campaigns

Influencer marketing is a powerful tool for businesses to reach their target audience. It involves leveraging key leaders ...

What is higher than chief marketing officer?

What is higher than chief marketing officer?

Usually, the CMO is the most senior member of the marketing department and oversees the activities of the vice president...

What is influencer marketing and why is it so important to marketers?

What is influencer marketing and why is it so important to marketers?

Influencer marketing involves collaborating with influencers that are popular and relevant to your niche to promote your...

What is the difference between a cmo and a vp?

What is the difference between a cmo and a vp?

The main difference between these two roles is that, when a CMO focuses on strategy and implementation, a VP of marketing ...

Optimizing Your Website for SEO: A Guide for CMOs

Optimizing Your Website for SEO: A Guide for CMOs

You don't want just any kind of traffic to come to your website; you want to attract the right traffic, that is,...

Is the Chief Marketing Officer Responsible for Sales?

Is the Chief Marketing Officer Responsible for Sales?

A marketing director (CMO) is the corporate executive responsible for the marketing activities of an organization. In...

Creating an Effective Customer Service Strategy for CMOs

Creating an Effective Customer Service Strategy for CMOs

As the highest marketing position in an organization, the Chief Marketing Officer (CMO) is responsible for developing the ...

Leveraging Technology to Maximize CMOs' Marketing Success

Leveraging Technology to Maximize CMOs' Marketing Success

As a Chief Marketing Officer (CMO), it is essential to stay ahead of the curve and leverage technology to maximize your...

Maximizing Customer Lifetime Value: Strategies for CMOs

Maximizing Customer Lifetime Value: Strategies for CMOs

Referred customers are more likely to be loyal and will buy more products and services from you. To maximize customer...

How does business intelligence help organizations make informed and data driven decisions?

How does business intelligence help organizations make informed and data driven decisions?

Business intelligence gives organizations the ability to ask questions in simple language and get answers they can...

What Makes a Great Chief Marketing Officer? - A Comprehensive Guide

What Makes a Great Chief Marketing Officer? - A Comprehensive Guide

A great Chief Marketing Officer (CMO) is an agent of change, understanding the reach of a strong marketing leader and the ...

What are the 4 main marketing strategies?

What are the 4 main marketing strategies?

The four P's of marketing are a marketing concept that summarizes the four key factors of any marketing strategy. The...

What type of experience is necessary to become a chief marketing officer?

What type of experience is necessary to become a chief marketing officer?

To become a CMO, a marketing specialist must generally have at least 10 years in marketing, with three to five years in a ...

Maximizing Your Digital Marketing ROI

Maximizing Your Digital Marketing ROI

In the current digital landscape, companies are always looking for ways to maximize their return on investment (ROI). To...

How CMOs Can Leverage Social Media to Connect with Customers and Prospects

How CMOs Can Leverage Social Media to Connect with Customers and Prospects

As a Chief Marketing Officer (CMO), social media is a powerful tool for connecting with customers and prospects. To...

What is the Average Salary of a Chief Marketing Officer?

What is the Average Salary of a Chief Marketing Officer?

As a Chief Marketing Officer (CMO), you are responsible for developing and executing comprehensive marketing strategies...

The Essential Role of a Chief Marketing Officer: Why It Matters

The Essential Role of a Chief Marketing Officer: Why It Matters

The primary responsibility of a marketing director is to help the company increase its revenues by creating a marketing...

Unlock the Power of Marketing Analytics

Unlock the Power of Marketing Analytics

Marketing analytics is a powerful tool that can help businesses gain valuable insights into customer behavior and plan...

Aligning Your Team with Company Goals: A CMO's Guide

Aligning Your Team with Company Goals: A CMO's Guide

As a chief marketing officer (CMO), it is your responsibility to guarantee that your team is in line with the company's...

Unlock the Power of Marketing Analytics to Make Smarter Decisions

Unlock the Power of Marketing Analytics to Make Smarter Decisions

Marketing analytics is a powerful tool that provides companies with valuable insights into customer behavior and...

Maximizing Efficiency and Effectiveness of Your Marketing Team

Maximizing Efficiency and Effectiveness of Your Marketing Team

As a Chief Marketing Officer (CMO), it is essential to ensure that your marketing team is working efficiently and...

What are the strategies that help build customer loyalty?

What are the strategies that help build customer loyalty?

How to build customer loyalty Communicate your values, provide exceptional customer service, activate loyal customers to...

Is Becoming a Chief Marketing Officer a High Position?

Is Becoming a Chief Marketing Officer a High Position?

The Chief Marketing Officer (CMO) is an executive role that is responsible for developing and executing the corporate...

Creating an Effective Email Marketing Strategy: A Comprehensive Guide

Creating an Effective Email Marketing Strategy: A Comprehensive Guide

Creating an effective email marketing strategy is essential for any business that wants to reach their target audience...

Using Technology to Enhance Customer Relationships

Using Technology to Enhance Customer Relationships

Technology can be a powerful asset for businesses to strengthen their relationships with customers. It can provide...

What Does a Chief Marketing Officer Manage in Their Budget? A Comprehensive Guide

What Does a Chief Marketing Officer Manage in Their Budget? A Comprehensive Guide

The role of a Chief Marketing Officer (CMO) is to create and execute marketing strategies that will help a company reach...

What Qualifications Does a Chief Marketing Officer Need?

What Qualifications Does a Chief Marketing Officer Need?

Marketing managers must have at least a degree in marketing, although most companies prefer or even require an MBA plus...

Creating Customer Loyalty and Retention: A Marketer's Guide

Creating Customer Loyalty and Retention: A Marketer's Guide

Reciprocity is a powerful social construct that can be used to increase customer loyalty and retention. According to a...

Cost-Effective Campaign Strategies for CMOs: How to Maximize ROI and Reduce Costs

Cost-Effective Campaign Strategies for CMOs: How to Maximize ROI and Reduce Costs

As a Chief Marketing Officer (CMO), it is essential to have the necessary skills to demonstrate ROI and optimize future...

What Skills Does a Chief Marketing Officer Need to Succeed?

What Skills Does a Chief Marketing Officer Need to Succeed?

Chief Marketing Officers (CMOs) are responsible for creating and executing marketing strategies that will ensure success. ...

What are cmo goals and objectives?

What are cmo goals and objectives?

The primary mission of a CMO is to facilitate growth and increase sales by developing a comprehensive marketing plan that ...

Creating a Winning Event Marketing Strategy for CMOs

Creating a Winning Event Marketing Strategy for CMOs

As a Chief Marketing Officer (CMO), your primary responsibility is to develop and execute successful marketing campaigns. ...

What is business analytics and intelligence?

What is business analytics and intelligence?

Business intelligence (BI) and analytics refer to the collective infrastructure, tools, applications, and other resources ...

Leverage Influencer Marketing to Boost Your Brand

Leverage Influencer Marketing to Boost Your Brand

Influencer marketing is a powerful form of marketing that enables companies to collaborate with people who have a large...

Why Email Marketing is an Essential Part of Digital Marketing

Why Email Marketing is an Essential Part of Digital Marketing

Email marketing is an essential component of any digital marketing strategy. It's a cost-effective way to reach and...