Ashleigh Northey

Ashleigh Northey

Internet lover. Avid social media ninja. Proud pop cultureaholic. Certified problem solver. Typical social media fanatic.

102 Author´s Articles
Does a chief revenue officer oversee marketing?

Does a chief revenue officer oversee marketing?

They drive prices and product structure, and establish the buyer's journey. The fuel for these decisions is data.

Who is below a cmo?

Who is below a cmo?

Depending on the size of your organization, you've likely heard at least one of these titles. The marketing director is...

The Power of Influencer Marketing: Examples of Successful Campaigns

The Power of Influencer Marketing: Examples of Successful Campaigns

Influencer marketing is a powerful tool for businesses to reach their target audience. It involves leveraging key leaders ...

Becoming an Effective Chief Marketing Officer

Becoming an Effective Chief Marketing Officer

If you want to become a marketing director, you need to have a solid background in managing marketing teams and campaigns ...

What are the 3 domains of business risk?

What are the 3 domains of business risk?

Economic, natural, and human risks are among the types of risks a company may experience. Risks resulting from changes in ...

What comes after chief marketing officer?

What comes after chief marketing officer?

The CMO reports to the chief executive officer (CEO) and is ultimately responsible for the ROI of the company's marketing ...

What Qualifications Does a Chief Marketing Officer Need?

What Qualifications Does a Chief Marketing Officer Need?

Marketing managers must have at least a degree in marketing, although most companies prefer or even require an MBA plus...

What is influencer marketing and why is it so important to marketers?

What is influencer marketing and why is it so important to marketers?

Influencer marketing involves collaborating with influencers that are popular and relevant to your niche to promote your...

What is the Highest Salary of a CMO?

What is the Highest Salary of a CMO?

The salary of a Chief Marketing Officer (CMO) can vary greatly depending on the size of the company, industry, and...

What are cmo goals and objectives?

What are cmo goals and objectives?

The primary mission of a CMO is to facilitate growth and increase sales by developing a comprehensive marketing plan that ...

What are the Functions of CMOs in Marketing? A Comprehensive Guide

What are the Functions of CMOs in Marketing? A Comprehensive Guide

The primary mission of a Chief Marketing Officer (CMO) is to drive growth and increase sales by creating a comprehensive...

How to Become a Chief Marketing Officer: A Comprehensive Guide

How to Become a Chief Marketing Officer: A Comprehensive Guide

Becoming a Chief Marketing Officer (CMO) is no easy feat. It requires up to 16 years of education and experience,...

Reaching the Right Audience: How CMOs Can Maximize Their Marketing Strategies

Reaching the Right Audience: How CMOs Can Maximize Their Marketing Strategies

In times of volatility, using static consumer profiles based solely on demography or geography will no longer be...

What are the benefits of business intelligence system?

What are the benefits of business intelligence system?

BI tools provide business data, which makes a company's leaders and employees reflect on the decisions made, the...

How do companies benefit from business intelligence?

How do companies benefit from business intelligence?

A BI system provides a company's marketing team with easy access to data from current and past initiatives. So, create...

How does a chief marketing officer measure success?

How does a chief marketing officer measure success?

A CMO dashboard is a complete way to track and see the effectiveness of your marketing efforts by visualizing your key...

What are the 7 elements of a marketing plan?

What are the 7 elements of a marketing plan?

Because products, markets, customers and needs change rapidly, you should continuously review these seven P's to ensure...

How to Increase Customer Loyalty and Retention: Strategies from Chief Marketing Officers

How to Increase Customer Loyalty and Retention: Strategies from Chief Marketing Officers

Do you want to learn something interesting and fast? Connect with Chief Marketer on April 19 and get up to date with some ...

What are the strategies that help build customer loyalty?

What are the strategies that help build customer loyalty?

How to build customer loyalty Communicate your values, provide exceptional customer service, activate loyal customers to...

How CMOs Build and Strengthen Relationships with Customers and Partners

How CMOs Build and Strengthen Relationships with Customers and Partners

The role of the Chief Marketing Officer (CMO) has seen a remarkable transformation in the past decade. As the highest...

The Role of a Chief Marketing Officer: Responsibilities, Skills and Qualifications

The Role of a Chief Marketing Officer: Responsibilities, Skills and Qualifications

A Chief Marketing Officer (CMO) is a corporate executive responsible for the marketing activities of an organization....

Is Becoming a Chief Marketing Officer a High Position?

Is Becoming a Chief Marketing Officer a High Position?

The Chief Marketing Officer (CMO) is an executive role that is responsible for developing and executing the corporate...

Creating a Winning Product Launch Strategy for CMOs

Creating a Winning Product Launch Strategy for CMOs

As a Chief Marketing Officer (CMO), you have the potential to make a major impact on the development of your product...

What is the personality of a chief marketing officer?

What is the personality of a chief marketing officer?

The average marketing director tends to be quick, goal-oriented, direct, persuasive, and can sometimes seem too direct....

What Does a Chief Marketing Officer Manage in Their Budget? A Comprehensive Guide

What Does a Chief Marketing Officer Manage in Their Budget? A Comprehensive Guide

The role of a Chief Marketing Officer (CMO) is to create and execute marketing strategies that will help a company reach...

Who are the end users of business intelligence?

Who are the end users of business intelligence?

The end user of business intelligence can be defined as a decision maker (at any level within the company), who does not...

How do you ensure compliance with laws and regulations?

How do you ensure compliance with laws and regulations?

Apply your policies and procedures consistently. Stay up to date on laws and regulations.

Creating an Effective Email Marketing Strategy: A Comprehensive Guide

Creating an Effective Email Marketing Strategy: A Comprehensive Guide

Creating an effective email marketing strategy is essential for any business that wants to reach their target audience...

How does a chief marketing officer create an effective mobile marketing strategy for their products or services?

How does a chief marketing officer create an effective mobile marketing strategy for their products or services?

As a CMO, tweak your technical skills and offer a wonderful user experience while using your mobile app. It includes the...

What are the top marketing challenges?

What are the top marketing challenges?

Top 12 Marketing Challenges: Getting New Customers for Your Business. Empower your marketing team to get the best ROI.

8 Proven Strategies to Boost Customer Referrals

8 Proven Strategies to Boost Customer Referrals

Don't just ask your customers to refer a friend - create a comprehensive customer referral program. Develop a detailed...

How does a chief marketing officer collaborate with other departments within the organization?

How does a chief marketing officer collaborate with other departments within the organization?

The marketing director will contact other company executives to set objectives for the entire company. They will also...

What are the 7 marketing strategies?

What are the 7 marketing strategies?

Because products, markets, customers and needs change rapidly, you should continuously review these seven P's to ensure...

Aligning Your Campaigns with Company Values and Mission Statement: A CMO's Guide

Aligning Your Campaigns with Company Values and Mission Statement: A CMO's Guide

The role of the CMO has become increasingly complex in the 21st century, with fierce global competition and the need to...

Staying Ahead of the Curve as a Chief Marketing Officer

Staying Ahead of the Curve as a Chief Marketing Officer

As a Chief Marketing Officer (CMO), it is essential to stay abreast of the latest industry trends and best practices in...

Creating Customer Loyalty and Retention: A Marketer's Guide

Creating Customer Loyalty and Retention: A Marketer's Guide

Reciprocity is a powerful social construct that can be used to increase customer loyalty and retention. According to a...

Optimizing Your Website for SEO: A Guide for CMOs

Optimizing Your Website for SEO: A Guide for CMOs

You don't want just any kind of traffic to come to your website; you want to attract the right traffic, that is,...

Unlock the Power of Business Analytics to Make Smarter Decisions

Unlock the Power of Business Analytics to Make Smarter Decisions

Business analytics is a powerful tool that can help managers make informed decisions based on facts. It involves the use...

What Does a CMO Do and Who Reports to Them?

What Does a CMO Do and Who Reports to Them?

The Chief Marketing Officer (CMO) is an integral part of the executive team, typically reporting directly to the...

How do marketers use influencers?

How do marketers use influencers?

Influence marketing takes advantage of the credibility of a popular content creator to promote your brand through...

Who does the chief marketing officer report to?

Who does the chief marketing officer report to?

They are usually responsible for managing an organization's marketing professionals and report to the company's chief...

Unlock the Power of Marketing Analytics to Make Smarter Decisions

Unlock the Power of Marketing Analytics to Make Smarter Decisions

Marketing analytics is a powerful tool that provides companies with valuable insights into customer behavior and...

How CMOs Can Unlock Sales and Revenue Growth

How CMOs Can Unlock Sales and Revenue Growth

As a Chief Marketing Officer (CMO), you are expected to be organized, strategic and focused on business results. To...

Understanding the Different Types of Budgeting in Marketing Management

Understanding the Different Types of Budgeting in Marketing Management

Marketing budgeting is an essential part of any business's success. It helps companies to manage resources efficiently...

Creating an Effective Customer Service Strategy for CMOs

Creating an Effective Customer Service Strategy for CMOs

As the highest marketing position in an organization, the Chief Marketing Officer (CMO) is responsible for developing the ...

What is the Difference Between Chief Revenue Officer and Chief Marketing Officer?

What is the Difference Between Chief Revenue Officer and Chief Marketing Officer?

The Chief Revenue Officer (CRO) is responsible for generating revenue for the company and working with other departments...

How to Maximize Your Marketing ROI

How to Maximize Your Marketing ROI

If you want to get the most out of your marketing efforts, it's essential to understand how to calculate and improve your ...

What are the new marketing challenges?

What are the new marketing challenges?

That's why we're not surprised that 17% of marketers say that changes in marketing strategy will be the biggest challenge ...

What Qualifications are Needed to Become a Chief Marketing Officer?

What Qualifications are Needed to Become a Chief Marketing Officer?

If you're looking to become a Chief Marketing Officer (CMO), you'll need to have a degree in marketing, advertising, or...

What is the Average Age of a Chief Marketing Officer (CMO)?

What is the Average Age of a Chief Marketing Officer (CMO)?

The average age of a Chief Marketing Officer (CMO) is 54, tying with Chief Financial Officers (CFOs) as the youngest...

How Long Does a CMO Last? An Expert's Perspective on the Changing Landscape

How Long Does a CMO Last? An Expert's Perspective on the Changing Landscape

The average tenure of marketing managers in their posts stayed the same last year, according to the latest annual study...

Leveraging Technology to Maximize CMOs' Marketing Success

Leveraging Technology to Maximize CMOs' Marketing Success

As a Chief Marketing Officer (CMO), it is essential to stay ahead of the curve and leverage technology to maximize your...

What Makes a Great Chief Marketing Officer? - A Comprehensive Guide

What Makes a Great Chief Marketing Officer? - A Comprehensive Guide

A great Chief Marketing Officer (CMO) is an agent of change who understands the reach of a strong marketing leader and...

Cost-Effective Campaign Strategies for CMOs: How to Maximize ROI and Reduce Costs

Cost-Effective Campaign Strategies for CMOs: How to Maximize ROI and Reduce Costs

As a Chief Marketing Officer (CMO), it is essential to have the necessary skills to demonstrate ROI and optimize future...

Using Influencer Marketing to Reach Your Target Audience

Using Influencer Marketing to Reach Your Target Audience

Influencer marketing is a powerful tool for businesses to reach their desired audience. It involves forming a...

Maximizing Mobile Campaigns: Strategies for CMOs

Maximizing Mobile Campaigns: Strategies for CMOs

As a Chief Marketing Officer, it is essential to make sure that your campaigns are optimized for mobile devices. This...

The Stressful Role of a Chief Medical Officer

The Stressful Role of a Chief Medical Officer

The role of a Chief Medical Officer (CMO) is one that is both rewarding and demanding. From managing all aspects of...

What are the 5 strategies of marketing?

What are the 5 strategies of marketing?

The 5 P's of marketing (product, price, promotion, place and people) are a framework that helps guide marketing...

Developing an Effective Email Marketing Strategy for CMOs

Developing an Effective Email Marketing Strategy for CMOs

In case you're wondering, yes, there is a difference between a CMO and a VP of Marketing or another digital marketing...

Unlock the Power of Real-Time Analytics for Your Marketing Team

Unlock the Power of Real-Time Analytics for Your Marketing Team

Real-time analytics can be a powerful asset for marketing teams, allowing them to make adjustments quickly and accurately ...

Who benefits most from business intelligence?

Who benefits most from business intelligence?

The companies that benefit most from the use of business intelligence are often those that require their employees to...

What Qualifications Does a Chief Marketing Officer Need?

What Qualifications Does a Chief Marketing Officer Need?

Marketing managers must have at least a degree in marketing, although most companies prefer or even require an MBA plus...

What is above chief marketing officer?

What is above chief marketing officer?

The CMO is a member of senior management and usually reports to the CEO. Several vice presidents, vice presidents,...

What important role does cmo play in leading decisions in his?

What important role does cmo play in leading decisions in his?

CMOs have the final word in the vital decisions that guide an organization's marketing strategy and also establish the...

The Essential Role of a Chief Marketing Officer: Why It Matters

The Essential Role of a Chief Marketing Officer: Why It Matters

The primary responsibility of a marketing director is to help the company increase its revenues by creating a marketing...

Unlock the Power of Marketing Analytics to Make Smarter Decisions

Unlock the Power of Marketing Analytics to Make Smarter Decisions

Marketing analytics is a powerful tool that provides businesses with invaluable insights into customer behavior and...

Leveraging AI in Marketing: A Guide for CMOs

Leveraging AI in Marketing: A Guide for CMOs

Content marketing strategies that leverage AI can be incredibly lucrative for companies and can drive significant growth. ...

What is the Job Outlook for Chief Marketing Officers? A Comprehensive Guide

What is the Job Outlook for Chief Marketing Officers? A Comprehensive Guide

The salaries of marketing managers have seen an impressive 8% increase in the last 5 years, with more than 68,763...

The Power of Business Analytics in Decision Making

The Power of Business Analytics in Decision Making

Business Analytics is a powerful tool that can help organizations make informed decisions based on facts and data, rather ...

Is a marketing strategy used to build brand recognition?

Is a marketing strategy used to build brand recognition?

A brand recognition strategy aims to generate familiarity and name recognition so that potential customers think about...

15 Tips from the Experts to Increase Brand Awareness and Visibility

15 Tips from the Experts to Increase Brand Awareness and Visibility

Marketers are always on the lookout for ways to boost their brand's awareness and visibility among their target audience. ...

Does the VP of Sales Report to the CMO? - A Comprehensive Guide

Does the VP of Sales Report to the CMO? - A Comprehensive Guide

I always have a good chuckle when I meet another Vice President of Sales and Marketing. In principle, I'm a fan of the...

Maximizing ROI with Digital Marketing Strategies

Maximizing ROI with Digital Marketing Strategies

To get the most out of your digital marketing efforts, it is essential to identify areas of improvement and take steps to ...

How to Become a Chief Marketing Officer: A Guide for Aspiring CMOs

How to Become a Chief Marketing Officer: A Guide for Aspiring CMOs

Becoming a Chief Marketing Officer (CMO) is an exciting and rewarding career path for those with a passion for marketing. ...

How does business intelligence provide business value?

How does business intelligence provide business value?

A solid BI strategy can deliver accurate data and reporting capabilities more quickly to business users to help them make ...

Marketing Analytics: Unlocking Data-Driven Insights for Better Decision-Making

Marketing Analytics: Unlocking Data-Driven Insights for Better Decision-Making

Marketing analytics is a powerful tool that allows businesses to gain a deeper understanding of their customers, optimize ...

Maximizing Your Direct Mail Marketing Strategy as a CMO

Maximizing Your Direct Mail Marketing Strategy as a CMO

As a Chief Marketing Officer (CMO), it is essential to determine when to incorporate direct mail into your marketing...

Data Privacy Strategies for CMOs: How to Ensure Compliance and Protect Your Brand

Data Privacy Strategies for CMOs: How to Ensure Compliance and Protect Your Brand

As technology advances, the importance of privacy and data security is becoming increasingly evident. Chief Marketing...

Engaging and Compelling Campaigns: Strategies CMOs Use to Connect with Customers

Engaging and Compelling Campaigns: Strategies CMOs Use to Connect with Customers

As a Chief Marketing Officer (CMO), it is your responsibility to ensure that your campaigns are engaging and compelling...

How a Chief Marketing Officer Crafts and Executes Winning Strategies

How a Chief Marketing Officer Crafts and Executes Winning Strategies

The primary responsibility of a Chief Marketing Officer (CMO) is to devise and implement successful marketing campaigns....

Is cmo higher than marketing director?

Is cmo higher than marketing director?

The marketing director is the de facto head of the marketing department, where the marketing director is the leader...

What Makes a Great Chief Marketing Officer? - A Comprehensive Guide

What Makes a Great Chief Marketing Officer? - A Comprehensive Guide

A great Chief Marketing Officer (CMO) is an agent of change, understanding the reach of a strong marketing leader and the ...

What comes under business intelligence?

What comes under business intelligence?

Business intelligence combines business analysis, data mining, data visualization, data tools and infrastructure, and...

Maximizing Efficiency and Effectiveness of Your Marketing Team

Maximizing Efficiency and Effectiveness of Your Marketing Team

As a Chief Marketing Officer (CMO), it is essential to ensure that your marketing team is working efficiently and...

How do you measure and improve digital marketing roi?

How do you measure and improve digital marketing roi?

The ROI of digital marketing is the measure of the profits or losses you generate in your digital marketing campaigns....

What is the Average Salary of a Chief Marketing Officer?

What is the Average Salary of a Chief Marketing Officer?

As a Chief Marketing Officer (CMO), you are responsible for developing and executing comprehensive marketing strategies...

What are the three main goals of influencer marketing?

What are the three main goals of influencer marketing?

As a company, developing a marketing plan dedicated to influencers is a great way to reach your target audience to build...

Creating a Winning Event Marketing Strategy for CMOs

Creating a Winning Event Marketing Strategy for CMOs

As a Chief Marketing Officer (CMO), your primary responsibility is to develop and execute successful marketing campaigns. ...

Maximizing Your Campaigns for Maximum ROI: Strategies for Chief Marketers

Maximizing Your Campaigns for Maximum ROI: Strategies for Chief Marketers

Do you want to maximize the return on investment (ROI) of your marketing campaigns? As a chief marketer, it's essential...

How CMOs Can Leverage Customer Feedback to Maximize Their Campaigns

How CMOs Can Leverage Customer Feedback to Maximize Their Campaigns

Customer experience management is a strategy that has been highly successful for many companies. Hyundai customers...

What are the 5 of most powerful marketing tips?

What are the 5 of most powerful marketing tips?

Set a goal and a budget. Focus on a single social channel.

How CMOs Increase Brand Loyalty: Strategies and Tactics

How CMOs Increase Brand Loyalty: Strategies and Tactics

As a seller or retailer, it is essential to focus on integrating three main marketing strategies to increase customer...

How do marketers use influencer marketing?

How do marketers use influencer marketing?

Influence marketing is a way in which brands can promote their products through the endorsement or recommendations of...

What type of experience is necessary to become a chief marketing officer?

What type of experience is necessary to become a chief marketing officer?

To become a CMO, a marketing specialist must generally have at least 10 years in marketing, with three to five years in a ...

What Skills Does a Chief Marketing Officer Need to Succeed?

What Skills Does a Chief Marketing Officer Need to Succeed?

Chief Marketing Officers (CMOs) are responsible for creating and executing marketing strategies that will ensure success. ...

How does business intelligence help organizations make informed and data driven decisions?

How does business intelligence help organizations make informed and data driven decisions?

Business intelligence gives organizations the ability to ask questions in simple language and get answers they can...

Which marketing strategies have the best roi?

Which marketing strategies have the best roi?

Let's look at the marketing channels with the best ROI and how and when you should use them, the content. The creation...

How to Increase Brand Recognition and Awareness

Word-of-mouth marketing is the most effective way to build trust and familiarity among customers. Remarketing is a...

Marketing Automation: Revolutionizing the Strategic Marketing Process

Marketing Automation: Revolutionizing the Strategic Marketing Process

Marketing automation is revolutionizing the way teams design and automate email campaigns to attract customers and keep...

Using Marketing Analytics to Make Strategic Decisions: A Guide for Businesses

Using Marketing Analytics to Make Strategic Decisions: A Guide for Businesses

Organizations are increasingly turning to marketing analytics to make strategic decisions and maximize their return on...