The primary mission of a CMO is to facilitate growth and increase sales by developing a comprehensive marketing plan that promotes brand recognition and helps the organization gain a competitive advantage. The parameters of that position must be clearly defined when a CMO joins an organization; otherwise, there may be a conflict between the CMO and the CEO. Of course, instead of striving for a full-time position, marketers can strive to become a fractional CMO. The CMOx accelerator provides the guidance you need to take the first steps to becoming a fractional CMO.
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