Top 12 Marketing Challenges: Getting New Customers for Your Business. Empower your marketing team to get the best ROI. Keep up to date with the latest global changes. Expand your brand to other countries.
Struggling with a lack of resources. Stefanie Grieser, co-founder of Shine Bootcamp, an accelerator of professional speakers for women, understands the challenge of hiring top talent. It's important to note that some other marketers marked segmenting content for an international audience, training their team, and hiring top talent as their main challenge. However, these three challenges were marked by less than 3% of the group of respondents, making them less statistically significant.
As the economy continues to absorb and recover from the aftershocks of unexpected recessions, the work of a salesperson becomes more critical to the success of the company they serve. Here, 15 members of the Forbes Agency Council share their views on what are the main challenges for marketers this year. For digital marketers (and most businesses), COVID-19 will continue to have an impact. Another industry challenge that was reported was the lack of industry knowledge and education.
With so many startups, it can be difficult for consumers to keep up with the new technologies and solutions available. How can a company promote itself to its target audience if its target audience doesn't even know that your company has a solution?. If you've ordered food or listened to music or read the news recently, you've most likely done so from your mobile. Not just you, according to Think With Google, more than 92.3% of users surf the Internet on their smartphones.
This number will only continue to increase exponentially. Therefore, content creators around the world are reviewing and revising their processes and workflows. They want to build first for mobile devices and then for desktop computers and other larger screens. Read more How to make your 404 page interactive with Outgrow Continue Read more 3 fundamental landing page ideas for any businessContinue.
According to a LinkedIn report, employers are looking for salespeople with soft creative skills and strong technical skills. As the market changes rapidly and new trends emerge, companies may find it harder than ever to get new customers and increase sales. Marketers feel that they are undervalued within their organization, and 10% believe that their colleagues have absolutely no understanding of the value of marketing to the company. Meanwhile, regardless of whether you are an experienced employee of a marketing team or a new employee, you may want your company to have more training, onboarding or professional development opportunities that allow you to excel and learn and, at the same time, achieve your KPIs.
A thorough analysis of your marketing strategy and current performance will help you discover where your biggest marketing opportunity lies. And the rapid pace at which demand for these jobs is increasing has caused a gap in marketing skills, making it difficult to find candidates with the technical, creative and business skills necessary to succeed in digital marketing. Unfortunately, in the fast-paced world of marketing, it can be difficult for leaders to find time to train, while employees may not have the time or money to access professional development outside of their daily tasks. The key to unlocking the budget lies in being able to demonstrate the ROI of your marketing efforts (as we mentioned earlier).
Christina Mautz, Chief Marketing Officer at Moz, believes that measuring ROI comes down to redefining the marketing process as a whole. From a marketing standpoint, your site can also be a tool that can help you boost search results and social media awareness when optimized and shared on the web. This would help you analyze what works for your company and how to allocate your marketing budget accordingly. I'm not going to try to assume that the employer brand lies solely in your field, but as a seller, you have natural skills that lend themselves to marketing the company as a whole.
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